Swot analysis of ice tea

Swot analysis of tea industry in nepal

Hence, Lipton should either form collaborations with them or take over the local competitors to decrease the number of competitors. One is from , the second commercial is from and the third one is from this year, Threats External threats for Tetley tea are for example the global e-commerce, which is a growing phenomenon. Even though Lipton is spending above the industry average on Research and Development, it has not been able to compete with the leading players in the industry in terms of innovation. Good Returns on Capital Expenditure — Lipton is relatively successful at execution of new projects and generated good returns on capital expenditure by building new revenue streams. We can also see that competitors are more concerned about what the customer wants and what type of value-added products they would like, such as different services on their websites. Strong distribution network — Over the years Lipton has built a reliable distribution network that can reach majority of its potential market. Through its management team Lipton Tea has retained its position as the market leader with the sales of nearly over three billion today. Youth today like as college and university going students have been noticed to increase their consumption of tea.

It will enable the firm to maintain its loyal customers with great service and lure new customers through other value oriented propositions.

Moreover, since Lipton has operations in more than hundred countries, the local tea producing houses are also potential competitors. Days inventory is high compare to the competitors — making the company raise more capital to invest in the channel.

Even though Lipton is spending above the industry average on Research and Development, it has not been able to compete with the leading players in the industry in terms of innovation.

Swot analysis of black tea

The Tetley Folk are the cartoon people associated with the brand who also give the consumers and added value through their you-tube channel. Positioning Strategy Lipton has positioned itself worldwide as a brand that is healthy and of high quality along with a high price. This also leads to making fundamental changes in customer service when necessary, making important investment decisions or doing research and development when required Grant, 5 Last but not the least, another major core competency of Lipton is the way that it has been able to manage the diverse consumer portfolio worldwide keeping in view the cultural differences and cultural preferences of consumers. It also solves the long list problem where organizations ends up making a long list but none of the factors deemed too critical. Moreover, the company has a large number of loyal customers that have stayed loyal to the brand since years. It can exploit those markets and make its presence more dominant in the world. One of the biggest opportunities for Lipton is the increasing population growth globally and the increasing growth of tea market all over the world.

The two brands are both very successful, but in two different types of forms. It is no longer considered a fashion, neither it is drunk at occasions, rather, people now drink tea at least twice a day or more considering their needs.

This is because it helps the businesses to observe when to launch a product and assess the current position of a product on the life cycle graph.

swot analysis of sagacity tea

The company has been a part of informative advertising where it has informed its consumers about health benefits of its products.

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