Southwest airlines in baltimore case analysis

southwest airlines case study problem statement

Build a corporate level strategy - organizing your findings and recommendations in a way to answer the larger strategic objective of the firm. They base their model on the motto, which states that "if they're happy, satisfied, dedicated, and energetic, they'll take real good care of the customers.

The homogenous fleet composition reduces the complexities of training, maintenance and service.

southwest airlines case study solution

While Southwest Airlines offers no frills, Southwest Airlines do meet customer expectations when it comes to service. You should make a list of factors that have significant impact on the organization and factors that drive growth in the industry.

Implement a more efficient training program for new employees.

Southwest airlines case study financial analysis

A chief focus for Southwest is providing quick turnaround, directing traffic swiftly through the gates. You have to recommend business unit level recommendations. Once done it is time to hit the attach button. Challenge in completing a 15 minute turnaround due to lack of understanding overall work process and poor coordination across difference functions. This program will allow new employees to gain experience and expertise from already experienced employees. When the customers are happy, they come back. Drawing a motivation chart of the key players and their priorities from the case study description. The homogenous fleet composition reduces the complexities of training, maintenance and service. OTIS — Operations Terminal Information System Southwest operations staff would update this internally developed system for tracking flight information. It contained information regarding: passengers, revenue, baggage, weight, fuel as well as flight times and delays.

This program will allow new employees to gain experience and expertise from already experienced employees. A high level of coordination was needed between among 12 distinct functional groups: pilots, flight attendants, gate agents, ticket agents, operations agents, ramp agents, baggage transfer agents, cargo agents, mechanics, fuelers, cleaners and caterers.

gate turnaround at southwest airlines case study

With new training program, Southwest would improve morale of employees and perhaps attract new applicants to fulfill the labor demand.

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Southwest Airlines in Baltimore