Build a corporate level strategy - organizing your findings and recommendations in a way to answer the larger strategic objective of the firm. They base their model on the motto, which states that "if they're happy, satisfied, dedicated, and energetic, they'll take real good care of the customers.
The homogenous fleet composition reduces the complexities of training, maintenance and service.
While Southwest Airlines offers no frills, Southwest Airlines do meet customer expectations when it comes to service. You should make a list of factors that have significant impact on the organization and factors that drive growth in the industry.
Implement a more efficient training program for new employees.
This program will allow new employees to gain experience and expertise from already experienced employees. A high level of coordination was needed between among 12 distinct functional groups: pilots, flight attendants, gate agents, ticket agents, operations agents, ramp agents, baggage transfer agents, cargo agents, mechanics, fuelers, cleaners and caterers.
With new training program, Southwest would improve morale of employees and perhaps attract new applicants to fulfill the labor demand.