Oldtown white coffee swot analysis

Skimming pricing will be taken place in the early stages at the early stage of product life cycle in order to gain necessary cash flow.

These coffee beans will then be transported to the OTWC roasting plant located near the New Dehli location and then transported to Mumbai through a vast and efficient railway system.

For example, one of the cafs in the area start doing promotion, the other cafs has been forced to do promotion also in order to get the market shares.

The inventory policy is to keep the stores stocked but not overstocked to ensure freshness of products. With strong and healthy coalition governments emerging, political instability in India has changed better since the previous general elections in This can create an effect of word of mouth easily from people to people.

Sovereign Risk in India is therefore zero for both foreign direct investment and foreign portfolio investment.

Organizational structure old town white coffee

In the other word, promotion is used by the firm to communicate their product or services with the public. But even the low prices of such caffeinated soft drinks could not substitute the coffee due to the obvious differences in taste and especially the leisure environment created by the coffee shops is considered as part of the coffee culture that could not be substituted by simply drinking a bottle of Coca-Cola. Besides that, Indians also like spices in their tea and coffee, especially ginger and black clove. OTWC shop will sell a variety of coffee and tea beverages along with different types of snacks such as pastry, confection, and baked goods, coffee-related accessories, and etc. For it, the success of the Barista Coffee Company is a good example. Research has identified three types of staffing policies in international businesses which are the ethnocentric approach, polycentric approach, and geocentric approach. Thus, entering into Indias consumer market involves some kind of gamble and hence involves commercial risk. According to Kotler , the product is a centre focus of the marketing mix. The value that received from the product must be highest than the value that customers pay for exchange its goods and services. Some of the facilities should also be provided.

Some of the facilities should also be provided. The costs of production must also take into consideration because it involve the start-up capital, transportation cost, and imported goods.

old town white coffee research

When competitors are roughly equal size, competition may become intense if one competitor suddenly sets out to dominate the others. Certainly, OldTown provides a more comfortable ambience and better hygiene. But the high differentiation of products in specialty coffee industry makes it possible to act as barrier to protect its segment market once the brands has been established in the market.

old town white coffee competitors

Another weakness is that some of its cafs employ foreign labourers who cannot communicate properly. OTWC shop will sell a variety of coffee and tea beverages along with different types of snacks such as pastry, confection, and baked goods, coffee-related accessories, and etc.

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Old town white coffee market niche Essay Example