It is positioned at the front of the plan and is usually the first section that a potential investor or lender will read.
Who is my target market?
How do you plan to repay your debts? As part of any good business plan, you need to include financial projections for the business that provide a forecast for the next three to five years.
How are you going to position your product or service? This section usually includes: Who you are What you have to offer What market you want to target Remember that the person reading the plan may not understand your business and its products and services as well as you do, so try to avoid using complicated terms.
However, in general you have to show that you're committed to your venture and that you have the expertise, skills and self-confidence necessary to make it all happen.
Our information and services remain the same.
Research will help you identify the most effective way to connect with your selected audience, whether it is through the Internet, over the telephone or by in-person contact. Securing financial assistance to start your new business will be directly related to the strength of your business plan.
A business plan is more than just something to show lenders and investors, it is also necessary to help you plan for the growth and progress of your business.